The idea behind this article is that you need to be able to predict what other people will do in your business and to have some idea what they might be interested in doing.
That’s the key thing.
If you can’t predict what others are doing, you won’t be able get much traction from them and you’ll be left with little or no information for your marketing.
So I’ve been doing a lot of business intelligence over the past couple of years, and it has helped me get a lot more traction with small businesses.
I also recommend it to anyone who wants to make a difference in their business.
Business Intelligence is available on Amazon for £29.99.
This article was originally published on The Conversation.
Read the original article.